Pet peeves—we all have them.

For some, it might be loud chewing or writing “your” when what you really mean is “you are”. For me, it’s seeing a perfectly good flyer get cropped, stretched or scrambled in order to fit into various ad spaces.

If you’ve enlisted the help of a professional designer, chances are that you understand the role of quality promotional material in ensuring a great turnout for your event. In order to maximize the impact of your design investment, it’s important to take a step beyond the creation of an eye-catching graphic and flyer.

Once your concept art is established, it takes very little time for your designer to adjust it to fit the design specs of various social media platforms and print promotions. The result will give you a clean, cohesive design that spotlights your key info no matter where you post it.

Here are just a few of the go-to file formats you should request from your designer for your next big promotion.


Poster Design. In theory, you should only have to blow up your flyer to make it into a poster. However, poster sizes aren’t in proportion to an 8.5” x 11” flyer, so the content needs to be adjusted to fill the space without distorting your image, cropping it, or leaving blank space on the top and bottom.


Facebook Event Cover. When you create an event page through Facebook, your cover photo should fill the specified image area, while leaving enough room on the bottom so nothing important is covered by the Facebook event title. Only a fraction of the cover photo will be shown when the event is viewed on a mobile device, so your most important design element should be placed in the uncropped space.


Cover photo for your Main Facebook Page. In addition to your new event page, you’ll also want to temporarily change the cover photo on your business or organization’s Facebook page to promote your event. This cover photo is a slightly different size than the event cover photo and does not need extra clearance on the bottom. Like the event cover, it will be cropped on the sides for mobile viewing so essential info should be kept within the image area.


Print Advertisements. While each print publication has its own art department that can resize your ad, you’ll likely have to pay for the setup and their in-house designer may not give your ad the care and attention to detail that your original artist might give.


Share images and internet ads. Posting images that can be shared via social media is one of the easiest and cost effective ways to let others spread the word for your event. Be sure to have your art fit the correct image size, and keep the content of the image simple. You can always include more event details in the accompanying copy. If budget allows, you may consider using paid advertisements and cross promote through web banners to increase your audience.


Signage. Whether it’s a banner across Mainstreet or a well-placed billboard, you’ll be guaranteed that people will see your advertisement as they pass by. It’s vital that your design is eye-catching and that your message is brief.

Event promotion can be a daunting task, but with a good strategy and a talented graphic designer in your pocket, your next event could be a sellout! To find out more about how I can help your business or organization, contact me at