6 Designs You Need to Promote Your Next Event

Pet peeves—we all have them. For some, it might be loud chewing or writing “your” when what you really mean is “you are”. For me, it’s seeing a perfectly good flyer get cropped, stretched or

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5 Lessons I Learned from an Abusive Client

As a fledgling freelancer, I took on a job to design a new logo for a client I’ll refer to as Mr. Fantastic. Mr. Fantastic was a very difficult man to please. I poured my

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The Myth of Going Paperless

What if I told you that you could print this article without feeling guilty for killing a tree? And what if I told you that by printing this article, you are actually encouraging the growth of

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A Freelancer’s Guide to Surviving the Summer

Today marks the first day of summer vacation in Volusia County, and for those of us who are both freelancers and parents, this typically means we need to find ways to spend more quality time with our

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How to Communicate with your Designer and Get a Logo You’ll Love

Your logo—arguably the single most important piece of marketing material your business will need. It’s the first impression you will give your potential customers and the foundation for all your future promotional work. As a

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An Announcement

I am thrilled to announce the relaunch of my website at www.CassandraPoertner.com! In its previous incarnation, my website was a virtual resume to share my design experience and a few samples of work with prospective clients. With this new launch, it

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